Five tips for getting your business started with Facebook

Nearly every small business is asking about Facebook marketing these days.

“How do we get started?”

“Is it secure?”

“How do we avoid mistakes?”

A few keys:

  1. If you don’t know what you’re doing, ask for help. Don’t create a “personal profile” for your business. You need a “fan page” to view traffic insights, create a “vanity link,” and allow other folks to control the page. There are some people who do that but it really says, “Amateur.” Very loudly.
  2. Set a timer. If you want to catch up with friends and family that’s your business, but don’t kid yourself that looking at their kids’ pictures is a marketing activity. Set a timer for 30 minutes and stick to it. Keep your daily FB efforts limited to direct business and marketing efforts.
  3. Update, update update! A couple updates per day can be fine if you’re consistent…Once a day is perfectly appropriate, and once every 2-3 days is a minimum. Be consistent in your update content and frequency.
  4. Think of your audience. Look for articles and links that you can share with them and brief stories you can share that will help them succeed!
  5. Keep your social network social. Choose a few of your friends each week and interact with them…direct message them (or post on their wall) and ask how things are going…what’s new…find out more about them.

How do you use Facebook and other social sites to keep your prospects and clients “in the loop?” Comments welcome!

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