Business E-mail, Part 1: What’s in a name?

For years, I’ve urged every business I’ve met to swap their free e-mail for a domain-based account. It’s a small investment in time and money, but ultimately well worth it.

But why would you stop using a free e-mail account and change to something you’d pay for?

Well…what’s in a name?

How would your customers and prospects respond to a message from

or a message from your doctor’s office from

Picture the difference getting an appointment reminder from

1. Generic domains (like,,,, and especially are more likely to get caught in SPAM filters. Seriously, or junk mail folders are full of crud from hijacked yahoo, gmail, aol, hotmail, verizon, comcast, and Rodgers accounts. Many of your recipients don’t know how to find and whitelist you even if they realized they missed your mail.

2. Service-based addresses (like, comcast,net, etc) generally won’t transfer after you terminate service. If you business moves from a Comcast city to a Charter town, you need to change addresses quickly.

3. Free addresses beg the question, “You can’t afford/can’t figure out/can’t hire someone to set up” your own domain?

And then there’s security….but that’s another story.

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